Tag: KF Lai

Total Results: 17

Kodak mobile advertising campaign sees 1.7 percent CTR

Published: June 11, 2009

Kodak executives wanted to increase the customer base of the brand's Kodak Express photo processing outlets in India, so they turned to mobile advertising.

BuzzCity launches mobile advertising campaign planner

Published: June 8, 2009

BuzzCity, a provider of global wireless communities and consumer services, has released a mobile advertising campaign planner for brands using its mobile advertising network.

BuzzCity launches ad management tool for mobile publishers

Published: May 7, 2009

BuzzCity has launched a new mobile offering which lets high-traffic mobile publishers cost-effectively sell and manage ad inventory.

Dell generates sales leads using mobile

Published: April 28, 2009

Dell turned to mobile to promote its Vostro models, targeting the entry-level laptop market in India to generate qualified sales leads.

Mobile advertising defies economic slide: BuzzCity

Published: April 9, 2009

The first quarter of 2009 experienced growth in the number of users accessing the mobile Internet, in spite of declining public confidence in the economy and security in the job market.

Mobile advertising is recession-proof: BuzzCity

Published: January 14, 2009

BuzzCity released its BuzzCity Mobile Advertising Index for the last quarter in 2008 -- showing almost 50 percent growth in paid banner advertisements in the U.S. during the last three months of the year.

Mobile advertising will reach maturity in 2009: BuzzCity

Published: November 17, 2008

Despite the difficult economy, nearly 270 million mobile advertising banners were served in the United States during the third quarter of 2008, according to BuzzCity.