Tag: Ka

Total Results: 208

Absolut Vodka gets spirited with Drinkspiration app

Published: March 17, 2010

Absolut Vodka has expanded Drinkspiration, an app combining the latest mobile technology with GPS, Twitter and Facebook, to Google�s Android OS to create buzz among mobile consumers.

Rating movie apps: Paramount vs. Sony vs. Warner Bros.

Published: March 17, 2010

By Al Kalman

Paramount Studios, Sony Pictures and Warner Bros. are among the most active studios in the apps space. Here is a look at what they are doing in that area.

Alaska Airlines expands mobile strategy to retain customer loyalty

Published: March 11, 2010

Alaska Airlines and Horizon Air are debuting three mobile applications in an effort to retain customer loyalty and give travel-warrior customers the tools they want most.

Where are the legal minefields in mobile marketing?

Published: March 8, 2010

NEW YORK � Where are the legal minefields in mobile marketing, even as more marketers include the medium in their multichannel mix? An expert panel of lawyers offers the roadmap.

GameSpot launches app to appeal to avid gamers

Published: March 3, 2010

GameSpot has launched the ultimate tool for gamers � a new iPhone application that keeps them up to date on the latest game releases.

Red Jacket Resorts rewards loyalists via mobile

Published: February 24, 2010

Red Jacket Resorts has created a mobile rewards club for guests that it is promoting via a multichannel effort.

Kimberly-Clark's Cottonelle turns to SMS: How does US roll?

Published: February 22, 2010

In an effort to solve one of life�s greatest puzzles, Kimberly-Clark's Cottonelle launched a multichannel campaign asking Americans whether toilet paper should be hung so that it rolls over or under.

Alaska Airlines aims for cost savings with new mobile initiatives

Published: February 22, 2010

Alaska Airlines and Horizon Air Flights are letting high-tech travelers access boarding passes from their mobile device to expedite the airport check-in process.

Google gets key concern over digital M&A: Consumer privacy

Published: February 22, 2010

By Adam Snukal

Self-fulfilling prophesy or routine whenever it acquires in the digital advertising space, Google recently said it had received a second request for information from the FTC on the AdMob acquisition.

Nordstrom, kate spade, T-Mobile use mobile to boost in-store traffic - Mobile Commerce Daily

Published: February 19, 2010

Today in Mobile Commerce Daily: Nordstrom, kate spade, AT&T, T-Mobile use mobile to boost in-store traffic; Amazon expands reach with new Kindle BlackBerry app.