Tag: Ka

Total Results: 391

Disney tries hand at creating a mobile-first powerhouse

Published: May 22, 2012

Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?

Johnson & Johnson exec: Mobile is more strategic than promotional

Published: May 18, 2012

NEW YORK – A Johnson & Johnson executive at IAB’s Innovation Day conference said that although mobile is being tapped as a promotional tool, it is best used as a strategic tactic in emerging markets.

Mobile minefields - and how to avoid them

Published: May 15, 2012

Entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals.

Orange Leaf Frozen Yogurt mixes social media, deals via location-based mobile app

Published: May 15, 2012

Orange Leaf Frozen Yogurt is letting users concoct their favorite cold treats with an iPhone application that keeps tabs on individual stores' inventory.

Groupon’s mobile volume grows, reaches 30pc

Published: May 8, 2012

For daily deals giant Groupon, mobile is playing a bigger role all the time in how consumers access and purchase deals. For April, the company reported that nearly 30 percent of its North American transactions were completed on mobile devices, up from 25 percent in December 2011.

Scion revs up marketing campaign with mobile video ads

Published: May 7, 2012

Automobile manufacturer Scion is building hype around its new iQ model with a series of mobile video advertisements that let consumers learn more about the car.

Popeyes marries mobile and social for new interactive digital campaign

Published: May 2, 2012

Fast food chain Popeyes is promoting its new Mood Wing initiative and using mobile and social elements to help drive awareness.

Can Spotify dethrone Pandora in mobile?

Published: May 1, 2012

Spotify recently revealed several new additions to its service that put the company closer to a direct competition with Pandora. However, with mobile access only available to subscription-based users and a somewhat unclear advertising model, how can marketers take advantage of Spotify?

Emerson makes bigger push into mobile with new marketing campaign

Published: May 1, 2012

Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.