Tag: Ka

Total Results: 391

Scholastic Media goes mobile to entertain kids on the go

Published: October 21, 2010

Scholastic Media is introducing its bestselling “I Spy” franchise to Apple device users to reach kids wherever they are with entertaining educational content.

GEICO Gecko makes iAd debut with direct response ad unit

Published: October 20, 2010

GEICO is taking advantage of all the unique features of the iPhone in its iAd advertising effort, which is a combination of branding and direct response marketing.

Pandora rolls out lower-cost mobile ad service for SMBs

Published: October 20, 2010

Mobile is an important and necessary place for advertisers to be, but cost factors have inhibited small- to medium-sized businesses from entering the space.

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.

MTV relies on mobile app to combat cyberbullying

Published: October 7, 2010

As part of National Bullying Prevention Month, MTV released a new iPhone and iPad application that calls on young people to draw the line between innocent and inappropriate.

Kaplan Test Prep and Admissions revamps Web site capabilities for mobile

Published: October 6, 2010

With 40 percent of adults accessing the Web via mobile, Kaplan Test Prep and Admissions rolled out a site for smartphone users.

Wahlstrom taps speech-to-text analytics to vet mobile local search leads

Published: October 1, 2010

Media agency Wahlstrom has tapped advertising call measurement service provider Telmetrics’ post-call, speech-to-text analytics platform, VoiceTrends.

Godiva mobile revenue up 57pc since January: Shop.org panel

Published: September 30, 2010

GRAPEVINE, TX - Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.

Univision debuts 72 local TV, radio mobile sites

Published: September 28, 2010

Spanish-language media giant Univision launched 72 new mobile TV and radio sites in 20 top Hispanic markets nationwide.

Microsoft rolls out first bid-based mobile ad exchange

Published: September 17, 2010

Microsoft has launched what it claims is the first bidded ad exchange in mobile to give media buyers more control over their campaigns.