Tag: Ka

Total Results: 363

Mobile video anticipated to reach 390M consumers by 2016: study

Published: January 10, 2012

Mobile video is on the rise and is expected to be accessible to 390 million consumers by 2016, according to a study from ABI Research.

Pepsi's Brisk drives multichannel campaign around mobile gaming app

Published: January 6, 2012

Pepsi’s Brisk Iced Tea has partnered with film studio Lucasfilm to roll out a mobile gaming application as part of its multichannel marketing plan for the upcoming "Star Wars Episode I: The Phantom Menace" 3D film.

What will mobile marketing look like in 2012?

Published: January 4, 2012

There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.

Number of free apps grows at expense of paid apps: study

Published: December 28, 2011

With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

Apple's iOS loses smartphone share in France, Germany : study

Published: December 27, 2011

Apple’s iOS operating system has lost share of smartphone sales across most of Europe, according to new study by Kantar Worldpanel ComTech.

Univision builds local, national reach with video-centered mobile site

Published: December 19, 2011

Spanish media company Univision is increasing its mobile push with a new mobile site that lets users catch up on their favorite television shows and video clips.

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

Microsoft courts app developers to support its big aspirations for Windows Store

Published: December 9, 2011

Microsoft is going all out to attract application developers to Windows by offering them the opportunity to earn more money than on app stores for Apple and Android.

Will HTML5 help battle mobile fragmentation in 2012?

Published: December 8, 2011

Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

EShave taps QR codes to make static ad campaign interactive

Published: December 5, 2011

Men’s shaving product company eShave is using QR codes in a new advertising campaign to make it easy for shoppers to create their own customized shaving set.