Tag: Ka

Total Results: 363

Twitter must balance security, usability in Whisper Systems buy

Published: November 30, 2011

Twitter has acquired mobile security firm Whisper Systems, which provides security and management solutions that enable consumer phones and tablets to work as enterprise devices.

Belvedere Vodka drives campaign awareness via QR codes

Published: November 29, 2011

Vodka brand Belvedere is spreading the word about a line of its special edition bottles with mobile bar codes.

Mall owner GGP: The higher the offer the more successful the campaign

Published: November 21, 2011

LOS ANGELES – An executive from General Growth Properties – a company that operates and owns 150 malls nationwide – discussed the best ways to use mobile throughout the consumer lifecycle at the Mobile Marketing Forum.

What are the three keys to effective mobile social marketing?

Published: November 15, 2011

With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.

20M bar code scans recorded in Q3: Scanbuy

Published: November 15, 2011

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

50pc of tablet owners use device for commerce: Ogilvy exec

Published: November 14, 2011

NEW YORK – An Ogilvy executive at ad:tech said that consumers no longer use their tablet just for recreation, claiming 50 percent use the device for commerce-enabled actions.

HP touts ePrint service to iPad owners in new mobile ads

Published: November 11, 2011

HP is targeting iPad owners in a new mobile ad campaign promoting its ePrint service in Spain.

The perils of a confused mobile strategy for Hewlett-Packard

Published: November 10, 2011

The last couple of months have not been easy for WebOS developers, with the future of the mobile operating system in question as Hewlett-Packard considers what role to play in the mobile space.

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Malicious QR code campaigns threaten legitimate marketers

Published: October 24, 2011

The growing popularity of QR codes among consumers and marketers has caught the attention of cybercriminals, with several malicious campaigns having popped up recently.