Tag: Ka

Total Results: 363

SMS: Thinking beyond the text message

Published: October 21, 2011

By Llew Claasen

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is key to note that SMS is growing far beyond the simple text message.

Is mobile a brand champion or direct response hero?

Published: October 18, 2011

The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.

Mobile accounts for 10pc of online traffic: Ask.com

Published: October 17, 2011

Online destination Ask.com claims it is generating 10 percent of its Internet traffic from mobile after shying away from its reputation as a search engine to become a question and answer service.

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

LTE will not revolutionize the industry: CTIA exec

Published: October 12, 2011

SAN DIEGO – With four carriers planning to have LTE services deployed by the end of 2011, the U.S. is the most unique and active market in the world, per an executive at the CTIA Enterprise & Applications 2011 conference.

The Knot, Bloomingdale’s help couples prepare for wedding day via iPad app

Published: October 10, 2011

The Knot has partnered with The Registry at Bloomingdale’s to help couples create and update their wedding to-do list and track budget expenses via an iPhone and iPad application.

Are consumers aware of mobile marketing?

Published: October 7, 2011

As mobile marketers and service providers, this industry is very familiar with the meaning of mobile marketing and recognizes when being marketed to. But what about the general public? Are they as aware?

Intersection of social media and mobile essential: L’Oreal exec

Published: October 5, 2011

NEW YORK – Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.

Tips on making a mobile Web site holiday shopper-ready

Published: October 3, 2011

One of the ways that merchants are gearing up for the holiday season is by updating their mobile sites with an eye toward simplifying the experience.

Mobile bifurcates into two distinct advertising practices

Published: September 29, 2011

By Harry Kargman

The current mobile advertising landscape has bifurcated into two separate and distinct advertising practices.