Tag: Ka

Total Results: 363

Johnson & Johnson exec: Market is flooded with apps

Published: September 28, 2011

NEW YORK – A Johnson & Johnson executive at OMMA Global claims that marketers have flooded the market with applications and although they are popular and engaging, sometimes they are just not necessary.

Facebook faces difficulties monetizing mobile

Published: September 27, 2011

The relatively small role played by mobile at the recent Facebook developer conference points to the company’s difficulties in figuring out how to monetize mobile.

Mobile bar codes: Either do it right or not at all, says Microsoft Tag exec

Published: September 23, 2011

NEW YORK – Mobile bar codes are a quick way for consumers to engage with the brand and its content, but it can either be a hit or miss for brands.

Mobile is alternative device for TV: Kargo exec

Published: September 23, 2011

NEW YORK – Media and mobile executives at Digiday Mobile spoke about the importance of mobile video and how it acts as both a supplement and additional screen for consumers.

Bauer Publishing takes five magazine titles mobile to grow audience

Published: September 8, 2011

Bauer Publishing has rolled out mobile Web sites for five of its media brands to meet the needs of readers who are increasingly relying on their mobile devices to access news and information.

Entry-level prices to drive holiday mobile sales

Published: August 31, 2011

While a new round of economic uncertainty could dampen holiday sales this year, mobile devices are expected to be at the top of consumers’ wish lists driven in part by lower-priced smartphones, tablets and ereaders.

Rolling Stone, Sprint highlight musical talent via mobile campaign

Published: August 8, 2011

Rolling Stone and Sprint have teamed up to highlight street musicians via a campaign that profiles their talent on a mobile-optimized site and lets users vote for their favorite artist.

Ripley Entertainment debuts first mobile app

Published: August 3, 2011

Ripley Entertainment, most famous for the Ripley’s Believe It or Not! museums and products, is tapping into mobile with an iPhone application that lets users pretend that they are swallowing swords.

Speedo dives into mobile with app, QR codes

Published: August 1, 2011

A new mobile app from Speedo plays a key role in the company’s efforts to inspire and engage fitness and competitive swimmers.

Emotional marketing triggers the right response

Published: July 28, 2011

By Frank Defino Jr.

How consumers feel a company’s values align with theirs—and even a company’s overall perceived likeability—are all integral to creating a favorable feeling toward a product or service.