Tag: Ka

Total Results: 363

JCPenney taps mobile bar codes to influence back-to-school shopping

Published: July 25, 2011

Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.

Tablets are a lifestyle device: Meredith exec

Published: July 25, 2011

NEW YORK – A Meredith executive at the NYC Mobile Forum last week said that company research found that women are most likely to use tablets at home and the device works well with its overall content and brand.

WhitePages targets Android users via geofencing app

Published: July 13, 2011

WhitePages has rolled out a new Android application to let users search by neighborhood to find relevant businesses.

PepsiCo’s SoBe drives brand awareness via targeted multichannel campaign

Published: July 6, 2011

PepsiCo’s SoBe is targeting consumers with its first in-tuner animated mobile video ad that promotes the company’s new “Try Everything” campaign.

Handicapping the mobile payments battle

Published: June 30, 2011

By Daniel Flamberg

New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.

Bloomberg targets news readers with Android app

Published: June 28, 2011

Bloomberg News is growing its mobile offerings with an application for Android tablets, giving business and financial executives yet another way to browse news, market data and personal stocks.

Shazam to enhance social offerings with $32M funding

Published: June 23, 2011

Shazam will use a new round of funding not only to move into television more aggressively, but also to enhance its music offerings and continue the application’s rapid growth among music fans.

Tone Skin Care targets Walmart consumers in-store via QR code promotion

Published: June 21, 2011

Tone Skin Care, a division of Dial, is engaging Walmart consumers in-store via QR codes that, when scanned, unlock exclusive video content featuring singer Sara Bareilles.

American Express exec: Mobile moves too fast to be left behind

Published: June 17, 2011

NEW YORK - An American Express executive during the 2011 Mobile Marketing Forum discussed the key mobile services companies need to drive their business objectives.

Procter & Gamble targets on-the-go women with beauty app

Published: June 16, 2011

Procter & Gamble has rolled out a beauty application to help consumers find answers to their hair, skin and beauty problems while on the go.