Tag: Ka

Total Results: 363

Will Apple iCloud suit affect its market release?

Published: June 14, 2011

Phoenix-based voice-over IP provider iCloud Communications has filed a lawsuit against Apple claiming trademark infringement over the use of the name “iCloud.”

Growing smartphones ownership provides opportunity for marketers

Published: June 13, 2011

Google Android was the leading smartphone platform between February and April, while Apple iOS moved up to second place, according to new data from comScore.

Mobile Marketer's State of Mobile Advertising 2011

Published: June 7, 2011

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

Vail Resorts engages skiers via multichannel mobile strategy

Published: May 27, 2011

Vail Resorts has rolled out a multichannel strategy that includes two mobile applications and an optimized site in an effort to engage its guests while they are staying there.

Why marketing programs should begin with mobile

Published: May 19, 2011

By Shaheen Kazi

While mobile has been held as the promising new medium, it has really been applied somewhat as an adjunct to most brands’ main marketing programs.

Despite high mobile penetration, usage varies widely: panelist

Published: May 13, 2011

NEW YORK - An Arc Worldwide executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said the big difference between heavy and light mobile shoppers is in how they use mobile devices in the process of their lives.

Microsoft bets on mobile video via $8.5B Skype acquisition

Published: May 11, 2011

Microsoft Corp. has entered into a definitive agreement to acquire Skype for $8.5 billion and further expand real-time video communications.

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

MedAdherence connects doctors with patients via SMS program

Published: May 5, 2011

MedAdherence is letting patients text message their doctors daily with blood sugar levels and receive advice back via SMS.

Osama Bin Laden death causes surge in mobile traffic, slowing performance

Published: May 4, 2011

Mobile Web performance and availability slowed down soon after the news was released on Sunday that Osama Bin Laden was dead. But service was quickly back to normal, according to mobile and Internet monitoring company Keynote Systems.