Tag: Ka

Total Results: 363

OdoClub SMS ads result in 35pc increase in revenue

Published: May 4, 2011

OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership.

Google class-action suit will strengthen consumer fears about mobile

Published: May 2, 2011

Recent revelations about Google’s data collection practices for mobile phones continue to reverberate as evidenced by a new class-action suit brought last week against the company by two Android phone users.

Gap exec reveals more aggressive mobile budget plans for 2012

Published: May 2, 2011

SAN FRANCISCO – A Gap executive at the Mobile Shopping Summit said that the mobile phone is an ideal canvas to engage consumers with and for that reason his company will have a more aggressive budget allocated to the medium next year.

Belvedere Vodka mobile-social effort results in 144M unique impressions

Published: April 15, 2011

Moet Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.

Soap.com runs mobile banner and audio ads via Pandora mobile app

Published: March 29, 2011

Soap.com is running banner and audio ads within Pandora’s mobile application and offering listeners 20 percent of their purchases.

CTIA attendees have mixed emotions regarding mobile marketing

Published: March 24, 2011

ORLANDO, FL – International CTIA attendees had mixed emotions regarding the current state of mobile marketing, with some saying the market is still fragmented and hard to navigate, and others bullish about its growth.

CTIA exhibitors claim show floor traffic slow this year

Published: March 23, 2011

ORLANDO, FL – This year’s International CTIA has a load of attendees. However, exhibitors claim that the show floor traffic is slow and that they miss Las Vegas.

Why the mobile Web is key to a marketer’s future

Published: March 21, 2011

By Kalie Kimball-Malone

Though tempting, it is simply not enough to replicate an existing Web site and make sure it shows up or is functional on a mobile Web browser. Mobile-specific considerations must be made.

Mobile Marketer promotes Rimma Kats to staff reporter

Published: March 17, 2011

Mobile Marketer has promoted Rimma Kats to staff reporter on the world’s leading publication covering mobile advertising, marketing, media and commerce.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.