Tag: Ka

Total Results: 363

Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads

Published: March 11, 2011

With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.

Don’t ignore alternative payments

Published: March 11, 2011

By Sujata Banerjee and Kiran Kalmadi

Regulatory compliance costs, technology advancements and changing consumer buying patterns have forced marketers to think beyond traditional payment.

Tanqueray Gin bolsters drink sales via in-app sponsorship

Published: March 9, 2011

Tanqueray Gin has partnered with Zagat to sponsor its iPhone application and let consumers get access to top select establishments serving the company’s gin.

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

IPad 2 cements Apple tablet market share dominance

Published: March 3, 2011

Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.

Toyota, HP rich-media ad campaigns exceed 4pc CTR

Published: March 1, 2011

Toyota and Hewlett-Packard ran mobile video and rich-media advertising campaigns that averaged click-through rates exceeding 4 percent.

Apple seeks to boost iAd adoption by cutting minimum buy in half

Published: February 24, 2011

Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?

Does tablet popularity signal the death of netbooks?

Published: February 16, 2011

Robust sales of Apple’s iPad and competing tablets from manufacturers such as Samsung, Motorola, Dell, Research In Motion and Hewlett-Packard may be killing off 2009’s hot computing device, the netbook.

Donna Karan incorporates SMS into mobile app to encourage usage - Luxury Daily

Published: February 16, 2011

Luxury Daily today - Donna Karan incorporates SMS into mobile app to encourage usage; Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up.

Five predictions in marketing from a lawyer

Published: February 14, 2011

By Adam Snukal

Expect changes in privacy, mobile marketing, social media, advertising and cause-related marketing as marketing and technology are influenced by market and government forces.