Tag: KaOoga

Total Results: 8

Pfizer breaks mall-based mobile push for new Advil product launch

Published: November 22, 2010

To help holiday shoppers breathe easier this season, Pfizer is promoting the launch of Advil Congestion Relief by offering a personal Black Friday shopper via a mobile sweepstakes.

Red Jacket Resorts rewards loyalists via mobile

Published: February 24, 2010

Red Jacket Resorts has created a mobile rewards club for guests that it is promoting via a multichannel effort.

Stowe Mountain Resort rewards loyalists via mobile

Published: February 11, 2010

Stowe Mountain Resort is using the mobile channel to reward its loyalists with first-hand mountain news, exclusive offers, contests and event details.

Wachusett resort relies on mobile marketing to reach skiers

Published: January 19, 2010

Wachusett Mountain Ski Area is relying on text messaging to build a database of skiers for re-marketing purposes.

Bloomingdale's fall fashion campaign taps mobile to engage customers in-store

Published: September 18, 2009

Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.

Industry execs speak out on future of mobile

Published: August 27, 2009

This is the year of mobile. Or is it?

Do-not-contact registries trump SMS opt-ins in two states

Published: July 23, 2009

Marketers of spirits, tobacco and other adult-oriented products beware: Even if consumers opt in to an SMS campaign and verify their age, you still might be breaking the law in two states.

Print newspaper taps mobile to monetize content

Published: June 3, 2009

In response to the suffering print advertising industry, newspaper Metro U.S. implemented an SMS program to get news readers interacting with its print property.