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Tag: Kamal Kaur

Total Results: 4

Location-based advertising bridges online and physical retail
Published: January 9, 2014
By Kamal Kaur

Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.

Powering ad campaigns across devices
Published: October 8, 2013
By Kamal Kaur

The advertising industry has been closely watching the growth of mobile as a platform and eyeing innovations that will solidify its position as the ad delivery platform of choice.

Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising?
Published: May 21, 2013
It is no secret that Yahoo needs some mobile mojo. While yesterday’s $1.1 billion deal for Tumblr comes with a good-sized audience of smartphone and tablet users, the microblogging site’s mobile advertising know-how may be just as thin as Yahoo’s.
18-34 demographic very receptive to mobile ads, sharing offers: report
Published: November 9, 2012
Mobile users between the ages of 18 to 34 years old are strongly receptive to mobile ads, with 47 percent having clicked on a mobile ad in the past three months, according to a new report from RadiumOne.

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