Tag: Kargo

Total Results: 11

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

Univision builds local, national reach with video-centered mobile site

Published: December 19, 2011

Spanish media company Univision is increasing its mobile push with a new mobile site that lets users catch up on their favorite television shows and video clips.

Is mobile a brand champion or direct response hero?

Published: October 18, 2011

The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.

Mobile bifurcates into two distinct advertising practices

Published: September 29, 2011

By Harry Kargman

The current mobile advertising landscape has bifurcated into two separate and distinct advertising practices.

Mobile is alternative device for TV: Kargo exec

Published: September 23, 2011

NEW YORK – Media and mobile executives at Digiday Mobile spoke about the importance of mobile video and how it acts as both a supplement and additional screen for consumers.

Bauer Publishing takes five magazine titles mobile to grow audience

Published: September 8, 2011

Bauer Publishing has rolled out mobile Web sites for five of its media brands to meet the needs of readers who are increasingly relying on their mobile devices to access news and information.

Rolling Stone, Sprint highlight musical talent via mobile campaign

Published: August 8, 2011

Rolling Stone and Sprint have teamed up to highlight street musicians via a campaign that profiles their talent on a mobile-optimized site and lets users vote for their favorite artist.

Tablets are a lifestyle device: Meredith exec

Published: July 25, 2011

NEW YORK – A Meredith executive at the NYC Mobile Forum last week said that company research found that women are most likely to use tablets at home and the device works well with its overall content and brand.

Mobile could push digital publishing past tipping point by 2014: panelist

Published: August 17, 2010

NEW YORK – The transition from a publishing industry dominated by print to one driven by digital content is expected between 2014 and 2016, according to a panelist at the Digiday:Apps conference.

Estee Lauder amplifies breast cancer awareness efforts with mobile

Published: October 26, 2009

Estee Lauder is helping raise awareness for breast cancer via an ad campaign that is running on Kargo and Hearst Magazines’ mobile properties.