Tag: Kargo

Total Results: 22

Hebrew National mobile ad takeover helps build brand awareness

Published: May 24, 2013

Hebrew National is using mobile advertising to drive brand awareness, giving consumers grilling tips and steering them into the nearest store to purchase its products.

HTC touts unique smartphone features via mobile advertising

Published: May 21, 2013

HTC is running a mobile advertising campaign to show consumers some of the unique features of the HTC One.

What the iPhone 5S must have to revitalize Apple’s smartphone strategy

Published: May 20, 2013

The rumor mill surrounding the next iPhone launch has started grinding in earnest. However, while iPhone launches always come with much anticipation, there is an added level of urgency this time around because Apple seems to have lost some of its magic touch.

Red Bull showcases new products via mobile advertising

Published: April 26, 2013

Energy drink brand Red Bull is turning to mobile advertising again to promote its new Edition beverages and encourage consumers to learn about them.

McDonald’s showcases Instagram campaign through mobile

Published: March 19, 2013

McDonald’s is propelling consumers to connect with the brand on Instagram and take pictures of their favorite meals via a new mobile advertising campaign.

Is mobile video the new TV commercial?

Published: February 11, 2013

With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.

How going over the fiscal cliff will impact the US mobile industry

Published: December 26, 2012

If the federal government is not able to hammer out a new budget deal before the end of the year, the results could be disastrous for the economy. However, the mobile space is likely to not be affected as strongly as other industries, according to several experts.

What role do networks play in mobile if major hardware makers have their own?

Published: June 4, 2012

With reports suggesting that Amazon wants to join other hardware makers such as Apple, Google and Samsung in owning a platform for selling and serving mobile ads, independent mobile ad networks are facing growing competition.

Disney tries hand at creating a mobile-first powerhouse

Published: May 22, 2012

Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?

Is creative in mobile marketing an art or a science?

Published: April 4, 2012

Mobile provides unprecedented capabilities to harness the science of marketing to build, execute and test targeted messaging strategies. But while data is key to effective mobile marketing, without eye-catching creative a campaign may still fail to grab a user’s attention.