Tag: Karsten Weide
Total Results: 3
- Apple seeks to boost iAd adoption by cutting minimum buy in half
- Published: February 24, 2011
- Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?
- Apple beware: Google will rule the mobile industry in 2011, claims IDC
- Published: December 8, 2010
- Google dominates mobile advertising, with a market share of 59 percent of total spending including search and display advertising, followed by Apple with 8.4 percent and Millennial Media at 6.8 percent, according to IDC.
- Jumptap disputes IDC revenue estimates for mobile ad networks
- Published: November 30, 2009
- Mobile ad network Jumptap is disputing the findings of an IDC study that estimates the revenue and market share of the major mobile ad networks.
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