Tag: Kate Coultas
Total Results: 3
- JCPenney taps mobile bar codes to influence back-to-school shopping
- Published: July 25, 2011
- Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.
- JCPenney aims to influence consumer shopping habits via mobile loyalty app
- Published: December 27, 2010
- JCPenney is letting customers access their loyalty program account and a $10 monthly coupon they earn as part of the initiative via a mobile application.
- JCPenney unwraps holiday-themed WAP site to drive shoppers in-store
- Published: November 26, 2009
- JCPenney taps mobile to promote its holiday salesRetail giant J. C. Penney Company Inc. has launched a holiday-themed mobile Web site to promote its post-Thanksgiving and post-Christmas sales.
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