Tag: Kate Parkhouse
Total Results: 2
- JCPenney adds mobile to holiday marketing mix
- Published: November 19, 2008
- Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.
- JCPenney integrates mobile into back-to-school campaign
- Published: July 8, 2008
- J. C. Penney Company Inc., one of the nation's leading retailers, will kick off the back-to-school season with an integrated marketing campaign that makes intelligent use of mobile as part of the mix.
