Tag: Kati

Total Results: 17

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

Club Med: Apps are key in consumer purchase cycle

Published: January 27, 2012

All-inclusive resort giant Club Med has launched applications for Apple’s iPhone and iPad to help consumers discover, share and book vacations.

Apple dives deeper into textbooks with iBooks 2 initiative

Published: January 23, 2012

Apple unveiled a new initiative to significantly expand its presence in the textbook market, using its quickly growing iPad as the central focus.

Mall owner GGP: The higher the offer the more successful the campaign

Published: November 21, 2011

LOS ANGELES – An executive from General Growth Properties – a company that operates and owns 150 malls nationwide – discussed the best ways to use mobile throughout the consumer lifecycle at the Mobile Marketing Forum.

Speedo dives into mobile with app, QR codes

Published: August 1, 2011

A new mobile app from Speedo plays a key role in the company’s efforts to inspire and engage fitness and competitive swimmers.

Gap exec reveals more aggressive mobile budget plans for 2012

Published: May 2, 2011

SAN FRANCISCO – A Gap executive at the Mobile Shopping Summit said that the mobile phone is an ideal canvas to engage consumers with and for that reason his company will have a more aggressive budget allocated to the medium next year.

Tablets are latest trend in the evolution of publishing: National Geographic exec

Published: December 27, 2010

National Geographic Kids has launched a branded application for Apple’s iPad that is meant to be the ultimate guide to dinosaurs.

Petco looking for tactics to promote new mobile site

Published: December 2, 2010

Pet specialty retailer Petco has launched a mobile site and is in the midst of deciding on ways to drive consumers to the shopping destination through targeted mobile marketing channels.

Delivering a branded experience across all mobile channels is key: panelists

Published: September 3, 2010

NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

StumbleUpon bolsters online clout with beefed-up mobile presence

Published: August 24, 2010

If an iPhone or Android user is looking to multitask while walking to work, taking the train or waiting for a flight, then StumbleUpon’s discovery search engine application is just the thing for her.