Tag: Kellog

Total Results: 11

Kellogg Co. builds on 2012 marketing strategy with mobile

Published: January 5, 2012

Kellogg Co. is revamping its marketing strategy for its Special K cereal brand with an updated application that lets users manage their weight loss goals via mobile and desktop.

Noteworthy 2011 mobile advertising campaigns

Published: December 2, 2011

Mobile advertising in 2011 matured drastically as marketers became more accustomed to the channel.

Kellogg supports mobile strategy with CRM initiative

Published: August 24, 2011

Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.

Android is leading smartphone OS: Nielsen

Published: July 29, 2011

Android is the top operating system for the United States smartphone market, according to new data from Nielsen.

Kellogg Co. sees 40,000 QR codes scans via mobile campaign

Published: June 27, 2011

By using QR codes and SMS on cereal boxes, Kellogg Co. drove more than 40,000 QR scans and 6,000 texts during its Crunchy Nut cereal promotion.

Kellogg Co. makes mobile steadfast aspect of brand marketing strategy

Published: April 12, 2011

Kellogg Co. is making mobile a key discipline of its brand planning, marketing and customer relationship management efforts.

Special K challenges women to view New Year's resolutions in new way with mobile

Published: December 29, 2010

Kellogg Co.’s Special K brand is targeting women with a new campaign that focuses on New Year’s resolutions for weight loss. Mobile is part of the multichannel mix.

Kellogg activates Special K campaign with first mobile apps in US

Published: December 8, 2010

Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States.

Mobile Commerce Daily - EBay head talks mobile commerce during earnings call

Published: October 23, 2009

In today's Mobile Commerce Daily: EBay head talks mobile commerce during earnings call and Kellogg, Trident, Tyson and Kimberly-Clark offer mobile coupons.

Kellogg runs MMS campaign for cereal recipes

Published: April 9, 2009

Cereal giant Kellogg Co. is running an MMS campaign to promote interaction with its cereal brands and get people to use its recipes.