Tag: Kelsey

Total Results: 32

Does Facebook have the power to deliver in mobile?

Published: May 17, 2012

In the latest in a series of moves intended to boost its mobile presence, Facebook has acquired Android photo sharing app Lightbox. The move was announced days before the social media giant’s initial public offering, which is scheduled for tomorrow.

Mobile to outpace desktop local search by 2015: study

Published: April 20, 2012

With consumers using their handsets as the main way to look up information while on the go, mobile local search is expected to exceed desktop search for local information in the next three years, according to a new forecast from BIA/Kelsey.

Facebook just won’t learn. Back in the deals game?

Published: April 19, 2012

The daily deals space is increasingly a brutal market, with Groupon struggling while Facebook, BuyWithMe and others have come and gone. Now Facebook is back with a second attempt that, although uniquely positioned, still has to conquer significant consumer fatigue and retailer reticence.

Are Barnes & Noble, RIM wasting their time in the tablet space?

Published: February 22, 2012

With Apple's iPad and several Android-powered tablets picking up steam, is there a point for RIM and Barnes & Noble – both of which failed with their initial tablet strategies – to take another stab at gaining market share in the tablet space?

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

Facebook acquires Gowalla team to boost location-based services

Published: December 6, 2011

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Groupon volume jumps 500pc over holiday weekend

Published: December 1, 2011

Groupon sold more than 650,000 Grouponicus deals between Black Friday and Cyber Monday, a 500 percent jump from last year.

Is Google trying to copy Groupon?

Published: October 26, 2011

A lawsuit filed by Groupon alleges two former sales managers brought confidential company information to their new positions at Google Offers.

Facebook upends mobile landscape by opening doors to app developers

Published: October 12, 2011

Tapping into social media just got a whole lot easier for many application developers now that social networking giant Facebook is extending its platform into mobile.