Tag: Kelsey Group

Total Results: 11

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

Facebook acquires Gowalla team to boost location-based services

Published: December 6, 2011

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

Published: April 20, 2011

With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.

What should marketers expect at ad:tech San Francisco?

Published: April 15, 2010

With ad:tech San Francisco 2010 set to kick off next week, panelists, speakers and organizers weigh in on what to expect at the conference and what topics will generate buzz.

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

U.S. behind in adoption, monetization of mobile local media: Kelsey

Published: July 27, 2009

The Kelsey Group forecasts mobile search advertising revenues in Western Europe to grow from $55.5 million in 2008 to $3.3 billion in 2013, an annual growth rate of 125.4 percent.

Carrier E-Plus taps Alcatel-Lucent’s new Advertising Selection Server

Published: June 29, 2009

Carrier E-Plus, a division of KPN, is now using Alcatel-Lucent's newly launched Advertising Selection Server for its mobile advertising offering through its subsidiary Gettings.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.

Mobile ad search revenues to reach $2.3B by 2013: Kelsey

Published: May 4, 2009

BIA's The Kelsey Group forecasts that U.S. mobile search advertising revenues will grow from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth rate of 125 percent.

U.S. mobile ad revenues to reach $330M in 2009: Report

Published: February 25, 2009

A new report claims that U.S. mobile advertising revenues from search and display is projected to grow to $3.1 billion in 2013, an almost 20-fold increase from $160 million last year.