Tag: Kelsey Group

Total Results: 7

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK � Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

U.S. behind in adoption, monetization of mobile local media: Kelsey

Published: July 27, 2009

The Kelsey Group forecasts mobile search advertising revenues in Western Europe to grow from $55.5 million in 2008 to $3.3 billion in 2013, an annual growth rate of 125.4 percent.

Carrier E-Plus taps Alcatel-Lucent�s new Advertising Selection Server

Published: June 29, 2009

Carrier E-Plus, a division of KPN, is now using Alcatel-Lucent's newly launched Advertising Selection Server for its mobile advertising offering through its subsidiary Gettings.

Alcatel-Lucent, 1020 Placecast partner on location-based mobile advertising

Published: May 21, 2009

Alcatel-Lucent and 1020 Placecast will jointly offer mobile service providers and brands a location-based service that delivers messaging and ads to opted-in consumers.

Mobile ad search revenues to reach $2.3B by 2013: Kelsey

Published: May 4, 2009

BIA's The Kelsey Group forecasts that U.S. mobile search advertising revenues will grow from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth rate of 125 percent.

U.S. mobile ad revenues to reach $330M in 2009: Report

Published: February 25, 2009

A new report claims that U.S. mobile advertising revenues from search and display is projected to grow to $3.1 billion in 2013, an almost 20-fold increase from $160 million last year.

Adoption of smartphones drives mobile search usage: Study

Published: November 14, 2008

The popularity of Apple's iPhone, RIM's BlackBerry, the T-Mobile G1 and other smartphones is driving an increase in mobile local search activity -- a huge opportunity for marketers.