Tag: Ken Willner

Total Results: 14

Chick-fil-A taps mobile app for football fans

Published: January 4, 2012

Chick-fil-A recently used a mobile application to rev up football fans for its sponsored college football bowl.

Ford pushes end-of-year sales via MSN Auto app sponsorship

Published: December 30, 2011

Ford has signed on as the first advertiser to MSN’s Auto application with a campaign that promotes the car manufacturer’s end-of-year deals.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

Kia debuts rich-media Android ad program to push Sportage car model

Published: September 2, 2010

Automaker Kia is the first brand to use Zumobi’s Brand Blast ad technology to run an advertising program in an Android application.

Boeing exclusively sponsors MSNBC’s new Meet the Press app

Published: March 26, 2010

MSNBC launched the “Meet the Press with David Gregory” application for the iPhone and iPod touch. Boeing bought out all the inventory to become the exclusive launch sponsor.

Mercedes-Benz sponsors new Motor Trend app

Published: February 4, 2010

Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.

Branded apps are not marketing: ad:tech panelist

Published: November 5, 2009

NEW YORK – The secret to a successful mobile Web site or application is quite simple. Make sure that it provides the target audience some sort of utility.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

NBC’s Today Show, Sporting News extend reach with Palm Pre apps

Published: June 11, 2009

NBC's Today Show and Sporting News have launched applications for the Palm Pre, both available as free downloads in the on-device beta App Catalog.

American Idol amplifies reach with new iPhone app

Published: March 10, 2009

Known for relying on SMS texts to vote for favorite performers, the American Idol show on the Fox television network now has its own iPhone application as it enters its eighth season of broadcast.