Tag: Ken Willner

Total Results: 9

Mercedes-Benz sponsors new Motor Trend app

Published: February 4, 2010

Luxury automaker Mercedes-Benz is sponsoring the new Motor Trend application for the iPhone and iPod touch to promote the launch of its new 2010 E-Class models.

Branded apps are not marketing: ad:tech panelist

Published: November 5, 2009

NEW YORK � The secret to a successful mobile Web site or application is quite simple. Make sure that it provides the target audience some sort of utility.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

NBC�s Today Show, Sporting News extend reach with Palm Pre apps

Published: June 11, 2009

NBC's Today Show and Sporting News have launched applications for the Palm Pre, both available as free downloads in the on-device beta App Catalog.

American Idol amplifies reach with new iPhone app

Published: March 10, 2009

Known for relying on SMS texts to vote for favorite performers, the American Idol show on the Fox television network now has its own iPhone application as it enters its eighth season of broadcast.

Zumobi debuts first customized widget with Lenovo for Olympics

Published: August 12, 2008

Chipmaker Intel Corp. and Chinese computer manufacturer Lenovo have launched a free mobile widget for the ongoing Olympic Games in Beijing.

Zumobi upgrades widget platform for Windows Mobile

Published: June 5, 2008

Mobile widget platform Zumobi launched its latest release for the Windows Mobile operating system to give users more flexibility on the content they choose.

PepsiCo launches branded mobile widget for Mountain Dew

Published: May 15, 2008

PepsiCo Inc. today launches a branded mobile widget for its Mountain Dew soft drink, bringing back a '50s icon as a key attraction for its target audience of active consumers.

Zumobi takes mobile widgets to BlackBerry platform

Published: April 18, 2008

Widgets are a mystery to some, not to Zumobi, whose whole business model is predicated on the widespread use of ad-supported mobile applications with games, news and entertainment content.