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Tag: Kenshoo


Total Results: 17

   Displaying: 1 - 10

Budweiser’s innovative Twitter voting scales up World Cup sponsorship
Published: June 11, 2014
Budweiser is leveraging a new Twitter voting mechanism as part of its 2014 FIFA World Cup Brazil promotion, enabling fans to view side-by-side player photos before casting their vote for each game’s top athlete.

Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
How to craft a successful mobile-driven PLA search campaign
Published: February 13, 2014
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
How Facebook is transforming the mobile advertising landscape
Published: January 30, 2014
For the first time, more than 50 percent of Facebook's revenue is coming from mobile advertising in a reflection not only of how quickly it has transformed into a mobile powerhouse, but also of how the social giant is transforming the advertising landscape.
Will Facebook’s mobile advertising success be the social network’s undoing?
Published: December 5, 2013
While Facebook’s push to monetize its mobile offerings is a success, the cost has been a pivot away from the social network’s core strategy as a person-to-person engagement tool.
LinkedIn looks to boost ad targeting with new brand opportunities
Published: November 21, 2013
LinkedIn is ramping up its advertising offerings with Showcase Pages, which should enable the business-oriented social network to fine-tune ad targeting.
Love or hate Facebook? Mobile marketers cannot make up their minds
Published: October 31, 2013
While Facebook is an increasingly important player in mobile advertising, rumblings of dissatisfaction from some marketers and a Twitter IPO in the offing raises the question: Can the social giant keep the good times rolling?

Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales
Published: October 21, 2013
While sophisticated retailers are leveraging mobile ads on Facebook to drive in-store traffic or deep link mobile application ads to enable purchases from within an app, on the whole the retail sector lags behind other marketers in targeting the social network’s large mobile user base.
Facebook partners with news organizations to boost real-time relevancy
Published: September 10, 2013
Facebook is stepping up its efforts for greater real-time relevancy with new tools intended to make it easier for news organizations such as CNN to leverage the social conversations around the day’s news.

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