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Tag: Kenshoo

Total Results: 14

   Displaying: 1 - 10

How to craft a successful mobile-driven PLA search campaign
Published: February 13, 2014
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
How Facebook is transforming the mobile advertising landscape
Published: January 30, 2014
For the first time, more than 50 percent of Facebook's revenue is coming from mobile advertising in a reflection not only of how quickly it has transformed into a mobile powerhouse, but also of how the social giant is transforming the advertising landscape.
Will Facebook’s mobile advertising success be the social network’s undoing?
Published: December 5, 2013
While Facebook’s push to monetize its mobile offerings is a success, the cost has been a pivot away from the social network’s core strategy as a person-to-person engagement tool.
LinkedIn looks to boost ad targeting with new brand opportunities
Published: November 21, 2013
LinkedIn is ramping up its advertising offerings with Showcase Pages, which should enable the business-oriented social network to fine-tune ad targeting.
Love or hate Facebook? Mobile marketers cannot make up their minds
Published: October 31, 2013
While Facebook is an increasingly important player in mobile advertising, rumblings of dissatisfaction from some marketers and a Twitter IPO in the offing raises the question: Can the social giant keep the good times rolling?

Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales
Published: October 21, 2013
While sophisticated retailers are leveraging mobile ads on Facebook to drive in-store traffic or deep link mobile application ads to enable purchases from within an app, on the whole the retail sector lags behind other marketers in targeting the social network’s large mobile user base.
Facebook partners with news organizations to boost real-time relevancy
Published: September 10, 2013
Facebook is stepping up its efforts for greater real-time relevancy with new tools intended to make it easier for news organizations such as CNN to leverage the social conversations around the day’s news.

LinkedIn takes page from Facebook to catch up on mobile
Published: July 26, 2013
LinkedIn is ramping up its advertising opportunities for marketers with new sponsored content units that resemble similar offerings from Facebook.
Can mobile ad revenue outpace desktop on Facebook?
Published: July 25, 2013
While Facebook’s significant gains in mobile are propelling the social network to new heights, managing advertiser demand versus user tolerance for ads will be a challenge for the company going forward.
Facebook takes over Android home screen, has plans for new ad opportunities
Published: April 5, 2013
Facebook introduced a new way for Android users to interact more directly with friends from the home screen and lock screen of their device.
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