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Tag: Kenshoo


Total Results: 23

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How to allocate social media budgets as options grow
Published: March 15, 2016
Social media advertising is expected to grow 30 percent or more this year as measurability improves and as the number of important platforms and types of units widens, challenging marketers when it comes to deciding where to allocate spend.
Instagram ascends as budgets grow, closer alignment with Facebook expected
Published: February 25, 2016
Instagram said this week it now has more than 200,000 advertisers while marketers are reportedly increasing their budgets for the platform in 2016, often looking to leverage functionality across both Facebook and its more image-driven sibling.
Mobile email, search make holiday gains even as marketers lag shoppers
Published: December 3, 2015
Email and search drove significant percentages of online sales during the kickoff to the holiday shopping season, with mobile users leading the charge while marketers try to catch up.
Facebook grabs bigger piece of growing dynamic retargeting budgets
Published: February 19, 2015
With Target reporting that Facebook’s new product ads are delivering two times the conversion rate on mobile, the offering could help the social media giant grab a bigger piece of marketers’ growing dynamic retargeting budgets.
2014’s breakout mobile marketing tactics include mobile acquisition, app install ads
Published: December 4, 2014
With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app install ads.
Twitter's developer push to boost reach has mixed reception
Published: October 28, 2014
Twitter is betting on a new push to curry favor among application developers to help broaden its appeal, particularly among mobile users, with components of the program already reaching more than 1 billion iOS and Android users.
Budweiser’s innovative Twitter voting scales up World Cup sponsorship
Published: June 11, 2014
Budweiser is leveraging a new Twitter voting mechanism as part of its 2014 FIFA World Cup Brazil promotion, enabling fans to view side-by-side player photos before casting their vote for each game’s top athlete.

Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Twitter needs better targeting for continued mobile ad growth
Published: April 30, 2014
While investors continue to question Twitter’s potential as new users do not sign up quickly enough, healthy gains on the advertising front point to continued support from brands.
How to craft a successful mobile-driven PLA search campaign
Published: February 13, 2014
As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.
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