Tag: Kenshoo

Total Results: 5

Facebook takes over Android home screen, has plans for new ad opportunities

Published: April 5, 2013

Facebook introduced a new way for Android users to interact more directly with friends from the home screen and lock screen of their device.

Facebook moves toward greater granularity in mobile ad targeting

Published: March 29, 2013

With Facebook’s mobile application install ads gaining traction, the social network is enhancing the offering to enable marketers to better target their campaigns and improve results.

Facebook mobile ads command 70pc price premium over desktop: report

Published: January 9, 2013

Advertisers are allocating 20 percent of their spend on Facebook to mobile, while the ads themselves command a 70 percent price premium over desktop, according to a new report from Kenshoo.

Personalization is core to the future of mobile search

Published: September 20, 2012

As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to influence keywords and ultimately make for a more tailored and personalized mobile search experience.

Omnicom's Annalect, Kenshoo use check-ins to match online ads with in-store activity

Published: September 21, 2011

The analytics division of media conglomerate Omnicom Group and digital marketing software firm Kenshoo are using mobile check-ins to match online advertising with in-store activity.