Tag: Kevin French

Total Results: 3

Augmented reality vs. QR codes: Which delivers most bang for the buck?

Published: January 8, 2013

QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.

Viggle, GetGlue merger points to need for consolidation in second-screen mobile marketing

Published: November 21, 2012

Check-in application Viggle has acquired GetGlue in a move to consolidate the market for second-screen initiatives. Although the merger is a step in the right direction, marketers still have a ways to go when combining television and mobile campaigns.

Using personas for better mobile campaigns

Published: October 18, 2010

By Kevin French

Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.