Tag: Kevin Thornton
Total Results: 3
- Intera helps Los Angeles mall retailers market via Bluetooth
- Published: January 13, 2009
- Macerich, one of the country's largest owners, operators and developers of major retail property, will deploy Intera's Bluetooth network at shopping centers throughout the Los Angeles area.
- The case for Bluetooth proximity marketing
- Published: July 24, 2008
- By Kevin Thornton
Bluetooth proximity marketing is the gateway to a whole new era of targeting. It's a door that lets advertisers reach consumers and vice versa.
- Hard Rock Café San Francisco runs mobile campaign
- Published: June 2, 2008
- Hard Rock Café San Francisco has been running a Bluetooth mobile campaign to draw visitors to its restaurant in an exercise watched closely by the chain's corporate headquarters.
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