Tag: Keynote Systems

Total Results: 21

Will HTML5 help battle mobile fragmentation in 2012?

Published: December 8, 2011

Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

CNN, Washington Post struggle to handle Steve Jobs mobile traffic: Keynote

Published: October 7, 2011

When technology entrepreneur and icon Steve Jobs passed away on Wednesday, Oct. 5, mobile traffic spiked as consumers turned to their devices to learn about the news. Unfortunately, some sites were not ready to deal with the surge in traffic.

Osama Bin Laden death causes surge in mobile traffic, slowing performance

Published: May 4, 2011

Mobile Web performance and availability slowed down soon after the news was released on Sunday that Osama Bin Laden was dead. But service was quickly back to normal, according to mobile and Internet monitoring company Keynote Systems.

Michael Jackson passing spikes mobile traffic, sparks SMS turf war

Published: June 29, 2009

After the death last week of performer Michael Jackson, mobile Web traffic skyrocketed by about 350 percent. And tempers flared between supporters of two SMS search services.

Keynote launches mobile competitive monitoring and analysis service

Published: June 19, 2009

Keynote Systems has launched Mobile Competitive Monitoring & Analysis, a new subscription-based service that benchmarks the performance of a company's mobile services.

SMS and its role in viral marketing

Published: April 14, 2009

By Nisheeth Mohan

Viral marketing rides on SMS in the mobile world. The implications of depending on texting when exploiting viral marketing in the mobile arena are significant.

Device-specific apps: How to maximize the upside

Published: March 5, 2009

By Nisheeth Mohan

Device-specific apps provide the opportunity to tune the experience to the capabilities of the device. The popularity of an app has its upside -- increased revenue -- but also a potential downside.

Exploding mobile market demands serious vigilance

Published: February 9, 2009

By Nisheeth Mohan

Worldwide mobile data service revenues were targeted to come in at a record-breaking $200-plus billion in 2008, according to Informa PLC.

Mobile hitting its stride in retail

Published: December 3, 2008

By Nisheeth Mohan

As we watch the unfolding of the end-of-the-year retail selling frenzy, mobile is a critical part of the marketing and sales mix.

Obama campaign SMS effort suffers outage

Published: November 3, 2008

By Nisheeth Mohan

Sen. Obama's SMS campaign was out of action for almost 14 hours last Tuesday. For that to happen tomorrow, on Election Day, would hurt his get-out-the-vote efforts.