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Tag: Kiip


Total Results: 10

RunKeeper seeks to monetize its users while rewarding them
Published: August 20, 2014
Mobile fitness application RunKeeper is partnering with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living.
Successful mobile creative shares focus on unification, utility and immediacy
Published: June 17, 2014
Marketers are clearly bringing more creative talent to bear against mobile advertising to craft more user-centric experiences, but whether or not programmatic buying enhances or detracts from such campaigns has not been answered yet.

Meredith Corp. eyes in-app rewards to monetize mobile
Published: February 19, 2014
Campbell’s, Procter & Gamble and Unilever are a few big consumer packaged goods brands that are rolling out in-application rewards to Meredith Corp.’s apps to help the publisher push repeat usage.
Yahoo Japan tries in-app rewards to increase app retention
Published: July 24, 2013
Yahoo Japan is equipping its mobile applications with rewards to better connect with groups of engaged mobile users.
McDonald’s rewards mobile gamers via latest brand-building effort
Published: June 24, 2013
McDonald’s is branching out to new opportunities with mobile via a campaign that rewards consumers for playing their favorite games.
How to break into mobile native advertising
Published: May 17, 2013
As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with these nascent advertising models is tricky.
Sour Patch Kids strengthens mobile presence with new pilot effort
Published: April 29, 2013
Sour Patch Kids has rolled out a mobile pilot initiative as part of Mondelez International’s Mobile Future program that aims to build brand awareness and engage consumers in a new way.
In-app rewards drive results for marketers
Published: December 14, 2012
As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

Skittles, 7-Eleven reward consumers through mobile game
Published: November 2, 2012
Wrigley’s Skittles and 7-Eleven have teamed up with Kiip to reward consumers when they play the Unblock Me mobile game.
Rewards-based mobile ads challenge banners
Published: October 16, 2012
Marketers are increasingly turning to in-application advertising as the go-to medium to promote products. However, the traditional banner ad is getting stale, forcing brands to think outside the box with reward-based models.
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