Tag: Kimberly Clark

Total Results: 9

Kimberly-Clark targets moms with mobile rewards via Disney promotion

Published: June 24, 2011

Kimberly-Clark is kicking off a mobile incentive campaign in conjunction to Disney•Pixar’s “Cars 2” release that lets moms earn rewards by participating.

Top 10 mobile advertising campaigns in Q1

Published: April 20, 2011

Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.

Kimberly Clark Pull-Ups brand seeks interactivity within Parents iPad magazine

Published: March 16, 2011

Brands such as Kimberly Clark’s Pull-Ups, Kraft, Weber Grills and Walmart are advertising within the digital versions of a number of new applications that Meredith Corp. just released.

Survey finds large portion of mobile ad dollars are wasted

Published: February 8, 2011

ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has proven its effectiveness when executed properly, click-through rate is a limited metric at best.

ASPCA builds email database with mobile ads

Published: January 10, 2011

The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.

Kimberly-Clark's Cottonelle turns to SMS: How does US roll?

Published: February 22, 2010

In an effort to solve one of life’s greatest puzzles, Kimberly-Clark's Cottonelle launched a multichannel campaign asking Americans whether toilet paper should be hung so that it rolls over or under.

Huggies Pull-Ups debuts multichannel mobile campaign

Published: September 15, 2009

Kimberly-Clark launched a mobile campaign for its Huggies Pull-Ups training pants brand that is designed to help mothers potty train their kids.

Kimberly-Clark’s Kleenex feels good with mobile

Published: July 22, 2009

Kimberly-Clark Corp.'s Kleenex tissue brand turned to mobile marketing to promote the launch of its Kleenex Facial Tissue with Lotion.

Universal launches iPhone game to promote “Land of the Lost”

Published: May 4, 2009

Universal Pictures has turned to Apple's iPhone to promote its comedy-adventure "Land of the Lost," starring Will Ferrell, which opens in U.S. theaters on June 5.