Tag: Kip Cassino
Total Results: 2
- Mobile’s share of digital advertising to quadruple over next four years: Borrell exec
- Published: March 4, 2011
- NEW YORK – While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads, according to an executive at Borrell Associates Inc.’s Local Online Advertising Conference.
- In-app mobile ad spend to reach $685M in 2011: study
- Published: September 21, 2010
- Spending for ads delivered via mobile apps in the U.S. will grow from $305 million this year to $685 million next year and more than $8 billion by 2015 with $1.2 billion of that coming from local advertisers.
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