Tag: Kirsten McMullen
Total Results: 2
- Jiffy Lube mobile campaign claimed to best online counterpart
- Published: October 9, 2009
- A Jiffy Lube mobile advertising initiative that was part of a larger multichannel campaign achieved a 0.2 percent response rate, outperforming its Web counterpart.
- Rock the Vote uses SMS to reach youth
- Published: November 18, 2008
- Rock the Vote ran a mobile campaign that drove 80,000 unique visitors to the organization's WAP site.
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