Tag: Kirsten McMullen

Total Results: 7

Do CPGs need to up the ante and invest more in mobile?

Published: May 6, 2011

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

Nielsen Catalina, 4Info offer CPG brands greater mobile accountability

Published: May 4, 2011

Consumer packaged goods companies have a new way to measure the direct sales impact of their mobile advertising campaigns.

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

KFC's 360-degree mobile campaign pushes Doublicious sandwich

Published: August 5, 2010

KFC has launched a multichannel mobile program that includes an application sponsorship, banners and SMS advertising.

SMS is key to a well-rounded app strategy

Published: May 18, 2010

SMS is providing opportunities for businesses of all kinds to both extend their reach to the mobile phone, as well as move consumers from one mobile channel to another.

Jiffy Lube mobile campaign claimed to best online counterpart

Published: October 9, 2009

A Jiffy Lube mobile advertising initiative that was part of a larger multichannel campaign achieved a 0.2 percent response rate, outperforming its Web counterpart.

Rock the Vote uses SMS to reach youth

Published: November 18, 2008

Rock the Vote ran a mobile campaign that drove 80,000 unique visitors to the organization's WAP site.