Tag: Kmart

Total Results: 8

Kmart exec outlines mobile commerce strategy - Mobile Commerce Daily

Published: February 2, 2010

Today in Mobile Commerce Daily: Kmart exec outlines mobile commerce strategy; Best Buy ranked No. 1 in mobile homepage performance.

Mobile Commerce Daily - MasterCard announces first commercial launch of mobile payments gateway

Published: November 17, 2009

Today in Mobile Commerce Daily: MasterCard announces first commercial launch of mobile payments gateway and Sears taps IBM for mobile commerce.

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?

Kmart media placement with carrier targeting proves effective: IAB panel

Published: July 14, 2009

NEW YORK -- A national campaign to promote the Protégé line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.

Sears exec: WAP, SMS drive transactions

Published: July 10, 2009

NEW YORK - Retail giant Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service.

Carl’s Jr. runs trivia game via SMS

Published: April 24, 2009

Carl's Jr. ran a trivia game campaign encouraging customers to participate by texting in their answers to various questions.

Quattro Wireless gets $10M in funding

Published: March 17, 2009

Mobile ad network Quattro Wireless has raised an additional $10 million in Series C funding -- for a total of $28 million -- to grow and continue developing predictive mobile targeting technology.

Firefly Mobile's flyPhone, glowPhone target kids

Published: October 2, 2008

Firefly Mobile has become the first pay-as-you-go service provider to design mobile phones specifically for kids.