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Tag: Kmart


Total Results: 8

Kmart exec outlines mobile commerce strategy - Mobile Commerce Daily
Published: February 2, 2010
Today in Mobile Commerce Daily: Kmart exec outlines mobile commerce strategy; Best Buy ranked No. 1 in mobile homepage performance.
Mobile Commerce Daily - MasterCard announces first commercial launch of mobile payments gateway
Published: November 17, 2009
Today in Mobile Commerce Daily: MasterCard announces first commercial launch of mobile payments gateway and Sears taps IBM for mobile commerce.
Why back-to-school marketing should include mobile
Published: August 12, 2009
Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?
Kmart media placement with carrier targeting proves effective: IAB panel
Published: July 14, 2009
NEW YORK -- A national campaign to promote the Protégé line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.

Sears exec: WAP, SMS drive transactions
Published: July 10, 2009
NEW YORK - Retail giant Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service.
Carl’s Jr. runs trivia game via SMS
Published: April 24, 2009
Carl's Jr. ran a trivia game campaign encouraging customers to participate by texting in their answers to various questions.
Quattro Wireless gets $10M in funding
Published: March 17, 2009
Mobile ad network Quattro Wireless has raised an additional $10 million in Series C funding -- for a total of $28 million -- to grow and continue developing predictive mobile targeting technology.
Firefly Mobile's flyPhone, glowPhone target kids
Published: October 2, 2008
Firefly Mobile has become the first pay-as-you-go service provider to design mobile phones specifically for kids.
come see us at CTIA Booth 1015