Tag: Kmart

Total Results: 13

Sears puts iPads in shopper hands to enhance in-store shopping

Published: October 17, 2011

Sears Holdings Corp. is rolling out iPads and iPod touch devices to almost 450 Sears and Kmart stores around the country as it continues to look for ways to bridge digital and in-store shopping.

Kmart reels consumers in-store via mobile challenges

Published: September 19, 2011

Kmart is driving traffic to its in-store locations via a new mobile initiative that rewards consumers when they complete interactive challenges.

Sears picks multiple mobile channels to enhance holiday marketing, commerce

Published: November 30, 2010

Sears Holdings Corp. is using multiple mobile channels, from commerce-enabled mobile Web sites and applications to QR codes, to enhance its multichannel holiday marketing strategy and drive sales.

Kmart offers mobile rewards to inspire loyalty during the holidays - Mobile Commerce Daily

Published: November 29, 2010

Mobile Commerce Daily today - Kmart offers mobile rewards to inspire loyalty during the holidays; Fandango expands mobile commerce reach to Windows Phone 7; QVC delivering strongest user experiences on mobile Web: Gomez.

Fox taps mobile bar codes to promote Avatar Blu-ray, DVD launch

Published: June 7, 2010

Twentieth Century Fox Home Entertainment LLC is running a mobile campaign featuring 2D bar codes at Best Buy and Kmart stores to promote the release of Avatar on Blu-ray disc and DVD.

Kmart exec outlines mobile commerce strategy - Mobile Commerce Daily

Published: February 2, 2010

Today in Mobile Commerce Daily: Kmart exec outlines mobile commerce strategy; Best Buy ranked No. 1 in mobile homepage performance.

Mobile Commerce Daily - MasterCard announces first commercial launch of mobile payments gateway

Published: November 17, 2009

Today in Mobile Commerce Daily: MasterCard announces first commercial launch of mobile payments gateway and Sears taps IBM for mobile commerce.

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?

Kmart media placement with carrier targeting proves effective: IAB panel

Published: July 14, 2009

NEW YORK -- A national campaign to promote the Protégé line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.

Sears exec: WAP, SMS drive transactions

Published: July 10, 2009

NEW YORK - Retail giant Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service.