Tag: Knotice

Total Results: 13

What is the secret to driving app downloads?

Published: January 27, 2012

Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.

Email open rates via mobile jump 51pc in first half: Knotice

Published: December 2, 2011

While the open rates for email via mobile devices jumped significantly in the first half, other findings in the report point to the need for emails to be optimized for mobile, according to a new report from Knotice.

Fender makes gift redemption more convenient via mobile

Published: June 8, 2011

For its first mobile effort, musical instrument maker Fender is using SMS text messaging to make it easier for customers to claim a free gift after making a purchase.

Mobile key engine to bolster in-store traffic: panelist

Published: May 13, 2011

NEW YORK - Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

How small businesses can take advantage of SMS

Published: January 7, 2011

By Bryce Marshall

How do small and midsize businesses leverage SMS effectively on a pragmatic day-to-day basis? How do they visibly affect customer relationships and drive bottom-line value?

Why a piecemeal mobile strategy does not make sense

Published: September 28, 2010

By Brian Deagan

Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, device-specific apps, LBS and tagging.

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit

Published: September 3, 2010

NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.

Why SMS matters in the App Age

Published: July 22, 2010

By Josh Gordon

The biggest advantage – and biggest drawback – to mobile marketing is the seemingly endless opportunity waiting to be harnessed.

NRF makes use of mobile at conference to poll attendees

Published: March 8, 2010

Knotice provided the mobile polling services for the National Retail Federation’s Inaugural Retail Innovation & Marketing Conference last week in San Francisco.

TNA Wrestling pins down mobile as key to marketing strategy

Published: February 3, 2010

Total Nonstop Action Wrestling is using the mobile channel to engage fans as part of its multichannel marketing strategy.