Tag: Konny Zsigo

Total Results: 4

Mobile coupons still lack scale: panelist: Published: March 4, 2011; NEW YORK � Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates� Local Online Advertising conference.
Use multiple channels to achieve mobile campaign goals: CTIA panel: Published: October 7, 2009; SAN DIEGO - Marketing at its core is focused on building brand equity and driving sales revenue, and mobile is an excellent vehicle to help brands reach either goal.
Big ROI means getting back to basics: Mobile Ad Summit panel: Published: September 23, 2009; NEW YORK � Mobile advertisers have plenty to look forward to, according to a Mobile Ad Summit panel titled �Show me the Money!�
Pontiac mobile campaign sees 32 percent engagement: Mobile Marketer webinar: Published: July 16, 2009; Pontiac's campaign promoting its G8 GXP sedan on Maxim's mobile properties saw 32 percent engagement from users, according to a JumpTap-sponsored Mobile Marketer webinar.