Tag: Kraft

Total Results: 21

Kraft slices up 360-degree marketing campaign with QR codes

Published: January 25, 2012

Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.

Comida Kraft bulks-up social status via 360-degree marketing strategy

Published: September 22, 2011

Comida Kraft is using a 360-degree marketing effort that spans the Web, social media, mobile and television to promote its partnership with Mexican celebrity chef Alfredo Oropeza.

Cadbury pushes multichannel campaign via mobile

Published: September 16, 2011

Candy manufacturer Cadbury is making mobile an integral part of its colossal Spots and Stripes campaign with an initiative that involves augmented reality, social media and applications.

Kimberly Clark Pull-Ups brand seeks interactivity within Parents iPad magazine

Published: March 16, 2011

Brands such as Kimberly Clark’s Pull-Ups, Kraft, Weber Grills and Walmart are advertising within the digital versions of a number of new applications that Meredith Corp. just released.

Red Bull proximity marketing campaign distributes mobile coupons via Bluetooth

Published: January 31, 2011

Brands such as Coca-Cola, Cadbury, Red Bull and Kraft are running proximity-based mobile coupon promotions targeting consumers with Bluetooth-enabled devices while they are in convenience stores.

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

Kraft marries ads to Meredith mobile content via exclusive partnership

Published: November 11, 2010

Kraft has signed on as an exclusive sponsor for Meredith’s Better Homes and Gardens, incorporating its brand in the publication’s new mobile site.

Mobile bar codes create product merchandising opportunities: Microsoft Tag exec

Published: October 28, 2010

Bar codes let marketers connect the digital world to the physical realm and even create product merchandising opportunities for brands and retailers.

Kraft sets bar for food marketing with new iPad app

Published: July 12, 2010

Kraft Foods’ new iPad app teaches users about healthy eating while drilling love and loyalty for the food giant’s brands such as Kraft Singles, Ritz Crackers, JELL-O and Mac & Cheese.