Tag: Kraft Foods

Total Results: 13

Comida Kraft bulks-up social status via 360-degree marketing strategy

Published: September 22, 2011

Comida Kraft is using a 360-degree marketing effort that spans the Web, social media, mobile and television to promote its partnership with Mexican celebrity chef Alfredo Oropeza.

Cadbury pushes multichannel campaign via mobile

Published: September 16, 2011

Candy manufacturer Cadbury is making mobile an integral part of its colossal Spots and Stripes campaign with an initiative that involves augmented reality, social media and applications.

Kraft Foods publishes first branded eBook to boost holiday marketing

Published: December 13, 2010

Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.

Kraft Foods supports no-mobile-left-behind strategy for brand push

Published: November 15, 2010

REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.

Mobile bar codes create product merchandising opportunities: Microsoft Tag exec

Published: October 28, 2010

Bar codes let marketers connect the digital world to the physical realm and even create product merchandising opportunities for brands and retailers.

Kraft sets bar for food marketing with new iPad app

Published: July 12, 2010

Kraft Foods’ new iPad app teaches users about healthy eating while drilling love and loyalty for the food giant’s brands such as Kraft Singles, Ritz Crackers, JELL-O and Mac & Cheese.

Kraft updates mobile offerings with holidays in mind

Published: December 14, 2009

Kraft Foods has launched several new mobile offerings, including a free version of its popular iFood Assistant application, right in time for the holidays.

Mobile ads effective in driving app downloads: Apps for Brands panel

Published: September 24, 2009

NEW YORK – Kraft Foods and Bank of America executives revealed their strategies for driving adoption of their applications through mobile advertising.

Kraft Foods' Oreo increases brand awareness with mobile

Published: August 18, 2009

Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers.

Kraft Foods drives traffic to new mobile site via banners

Published: May 13, 2009

Kraft Foods is expanding its reach of consumers through the launch of a new mobile Web site, which will be promoted via mobile search and banner ads on Yahoo's Web portal.