Tag: Kris

Total Results: 64

5 tips to develop an effective tablet strategy

Published: January 31, 2012

By Krishna Subramanian

Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.

What are the three keys to effective mobile social marketing?

Published: November 15, 2011

With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.

Target offers time-sensitive deals via mobile promotion

Published: August 12, 2011

Target is offering discounts on must-have back-to-college products via a new promotion that rewards the first 1,000 consumers who “Like” the deal.

New York Times unveils beta620 to expand Web, mobile presence

Published: August 9, 2011

The New York Times has rolled out beta620, a new interactive Web site that showcases experimental projects, with a few becoming full-fledged products on its main site and mobile apps.

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

Mercedes-Benz targets New York Times affluent readers with CLS-Class line

Published: June 13, 2011

Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

ESPN inks mobile TV distribution deal with Time Warner Cable, Verizon FiOS

Published: April 8, 2011

ESPN is teaming up with Time Warner Cable, Bright House Networks and Verizon FiOS TV on a mobile television initiative to increase the number of touch points between cable subscribers and the sports media giant.

Will New York Times subscriptions affect mobile readers?

Published: March 21, 2011

The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.