Tag: Krishna Subramanian

Total Results: 9

5 tips to develop an effective tablet strategy

Published: January 31, 2012

By Krishna Subramanian

Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

Miscalculations in pricing, distribution spell trouble for Android tablets: analyst

Published: March 14, 2011

IPad challengers that have been announced so far—in particular Google’s Android Honeycomb tablets—are solid products with fatally flawed product strategies.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Experts forecast Android Market will outshine App Store

Published: August 3, 2010

Google’s Android operating system is growing at lightning speed and is gaining ground on the iPhone when it comes to the “sexy factor.” Brands are starting to take notice.

Is there a clear leader in the mobile search space?

Published: July 22, 2010

Google, Microsoft and Yahoo are all jockeying to fill the position as the leader in the mobile search space. But what will it take to emerge as the winner?

Key implications of Steve Jobs’ interview at D8 show

Published: June 4, 2010

By Krishna Subramanian

Do you really think Steve Jobs would get excited with a 300x50 static banner running on the iPhone?

Mobclix partners with Advertising.com, Traffic Marketplace for consolidated buys

Published: October 26, 2009

Ad networks Advertising.com and Traffic Marketplace are partnering with Mobclix to give their clients direct access to mobile audiences.

Gap runs contest for iPhone app developers

Published: June 12, 2009

Gap is running a contest for iPhone software developers to create an application that embodies the clothing and apparel brand's preppy style.