Tag: Kristin Rasmussen
Total Results: 1
- Nestle’s Dreyer’s ice cream illustrates value of throwing mobile into multichannel mix
- Published: June 22, 2010
- With all the talk about how valuable it is to add mobile to a brand’s multichannel mix, it is no surprise that Dreyer’s is using the channel to enhance the concept of its “Share the Love” campaign.
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