Tag: Kristine Van Dillen

Total Results: 9

Americans want to move toward an opt-in paradigm: panelist

Published: July 2, 2010

NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

May 20 Webinar: Anheuser-Busch distributor and MMA: Five Drivers Influencing Mobile Marketing This Year

Published: April 30, 2010

How does a top Anheuser-Busch distributor run its mobile marketing and what are the key success factors for mobile programs? Register now for insights from this marketer and the MMA in this free May 20 webinar.

MMA updates guidelines for cross-carrier mobile content

Published: April 28, 2010

The Mobile Marketing Association updated its United States Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services.

Mobile marketing no longer a year away: ad:tech panel

Published: November 5, 2009

NEW YORK – Panelists at ad:tech’s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn’t as hard as everyone thinks.

Mobile Marketing Association responds to FCC inquiry

Published: October 5, 2009

The MMA submitted two letters to the Federal Communications Commission last week in response to its Notices of Inquiry into the domestic wireless communications market.

How the FCC inquiry will affect mobile marketing: Webinar

Published: September 16, 2009

The FCC has launched a sweeping inquiry into mobile industry practices. Experts explained how this investigation may affect mobile marketing during a webinar hosted by Mobile Marketer.

Kmart media placement with carrier targeting proves effective: IAB panel

Published: July 14, 2009

NEW YORK -- A national campaign to promote the Protégé line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.

Mobile Marketing Association updates best practices for cross-carrier mobile content

Published: July 2, 2009

The Mobile Marketing Association has released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services.