Tag: Kristine van Dillen

Total Results: 5

Mobile marketing no longer a year away: ad:tech panel: Published: November 5, 2009; NEW YORK � Panelists at ad:tech�s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn�t as hard as everyone thinks.
Mobile Marketing Association responds to FCC inquiry: Published: October 5, 2009; The MMA submitted two letters to the Federal Communications Commission last week in response to its Notices of Inquiry into the domestic wireless communications market.
How the FCC inquiry will affect mobile marketing: Webinar: Published: September 16, 2009; The FCC has launched a sweeping inquiry into mobile industry practices. Experts explained how this investigation may affect mobile marketing during a webinar hosted by Mobile Marketer.
Kmart media placement with carrier targeting proves effective: IAB panel: Published: July 14, 2009; NEW YORK -- A national campaign to promote the Prot�g� line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.
Mobile Marketing Association updates best practices for cross-carrier mobile content: Published: July 2, 2009; The Mobile Marketing Association has released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services.