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Tag: Kunal Gupta

Total Results: 31

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Why the banner is dead on mobile
Published: October 29, 2014
By Kunal Gupta

What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.

Native advertising’s strength on mobile drives interest in private markets
Published: September 2, 2014
Amazon’s recent Twitch purchase taken along with other recent moves from the company suggest it is eyeing creating a private market for delivering native ads on mobile to promote its products, media tie-ins and games to a highly engaged, passionate audience.
Why advertisers and publishers should take native ads seriously in 2014
Published: January 13, 2014
By Kunal Gupta

If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.

Mobile monetization problem: Is native advertising the answer?
Published: October 28, 2013
By Kunal Gupta

A native ad campaign running across desktop and mobile should not be priced any differently because mobile is involved.

Pricing models for native ad inventory
Published: October 4, 2013
By Kunal Gupta

We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory.

Canadian publishers eye Windows 8 to bolster reader engagement
Published: April 5, 2013
Ten Canadian publishers including The Toronto Star and Elle Canada have rolled out Windows 8 applications to interact with readers via their smartphones and tablets.
Toronto Star rolls out mobile site to streamline reading experience
Published: February 4, 2013
Canadian newspaper The Toronto Star has launched a mobile site to let consumers stay on top of daily news.
Curation keeps mobile users engaged: Polar Mobile exec
Published: January 17, 2013
NEW YORK – A Polar Mobile executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that publishers need to focus on curation versus creation in order to drive traffic and keep mobile users engaged.
Talksport reaches 12M monthly page views as result of app revamp
Published: October 9, 2012
Sports radio station talksport is bringing in 12 million monthly page views to its application, which is an increase from one million monthly page views six months ago.
App sponsorships growing on strong results for brands
Published: July 30, 2012
Sponsoring a mobile application offers brands a more integrated presence than in-app ads, with sponsorships often translating to stronger results. More marketers are eyeing app sponsorships as key part of their mobile marketing strategy, a trend that is likely to continue to grow as consumers increase their use of apps.

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