Tag: Kunal Gupta

Total Results: 18

8 top tech trends for media to watch in 2012

Published: January 20, 2012

By Kunal Gupta

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

Google tackles app discoverability, repeat usage with new search formats

Published: October 21, 2011

As the mobile application ecosystem continues to grow, it is providing both challenges and opportunities for marketers, something Google wants to address with the introduction of several new mobile search ad formats.

Nokia accelerates mobile strategy with app rollout

Published: August 18, 2011

Handset manufacturer Nokia is teaming up with Polar Mobile to launch more than 300 applications for its mobile devices over the next year.

NFL, MLB players associations embrace mobile as a way to engage fans

Published: July 6, 2011

NFL and Major League Baseball players associations are diving into mobile as a way to engage fans with their favorite athletes via smartphones and tablets.

Amazon may prevail in Apple "Appstore" suit

Published: June 24, 2011

A judge has said that Amazon will likely be allowed to use the phrase “Appstore.” However, the final decision may have little impact on Apple’s dominance among application marketplaces.

Intel, Polar Mobile partner to expand media tablet app reach

Published: June 22, 2011

Intel is teaming up with Polar Mobile to extend the application platform to tablets and launch a series of apps from publishers such as Conde Nast and Time Inc.

Aunt Jemima mobile ads rely on video, social interaction to make impact

Published: April 25, 2011

Pinnacle’s Aunt Jemima Frozen Breakfast is showing consumers it knows how to make the perfect batch of pancakes via an in-application mobile campaign that relies on site, sound and motion to convey its message.

Apple patent for second display on iOS devices looks promising for marketing

Published: April 12, 2011

Apple filing a patent to potentially add a second display to the iPhone and iPad opens up interesting possibilities for mobile marketers and developers.

World Wildlife Fund Canada mobile app exceeds 10K downloads

Published: February 16, 2011

Nonprofit World Wildlife Fund Canada's mobile application exceeded 10,000 downloads since its launch in November.

Google refines Android strategy ahead of iPhone app download tsunami

Published: February 4, 2011

Google’s launch of Android gave Apple’s iPhone what industry experts believe was much-needed competition. Now, with the iPhone coming to Verizon’s network Feb. 10, Google has launched initiatives meant to help it compete with the Apple device and the App Store.