Tag: Kunal Gupta

Total Results: 26

Canadian publishers eye Windows 8 to bolster reader engagement

Published: April 5, 2013

Ten Canadian publishers including The Toronto Star and Elle Canada have rolled out Windows 8 applications to interact with readers via their smartphones and tablets.

Toronto Star rolls out mobile site to streamline reading experience

Published: February 4, 2013

Canadian newspaper The Toronto Star has launched a mobile site to let consumers stay on top of daily news.

Curation keeps mobile users engaged: Polar Mobile exec

Published: January 17, 2013

NEW YORK – A Polar Mobile executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that publishers need to focus on curation versus creation in order to drive traffic and keep mobile users engaged.

Talksport reaches 12M monthly page views as result of app revamp

Published: October 9, 2012

Sports radio station talksport is bringing in 12 million monthly page views to its application, which is an increase from one million monthly page views six months ago.

App sponsorships growing on strong results for brands

Published: July 30, 2012

Sponsoring a mobile application offers brands a more integrated presence than in-app ads, with sponsorships often translating to stronger results. More marketers are eyeing app sponsorships as key part of their mobile marketing strategy, a trend that is likely to continue to grow as consumers increase their use of apps.

Facebook needs to compete with itself to monetize mobile

Published: July 30, 2012

By
Kunal Gupta

Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.

Industry advice to new Yahoo CEO Marissa Mayer: Go with mobile-first

Published: July 18, 2012

New Yahoo CEO Marissa Mayer faces a tough challenge in trying to turn around the digital company’s fortunes and is likely to focus on building a stronger mobile presence as one way to accomplish this goal. She has not much choice – or time.

45pc of smartphone owners get most of their news via their device: Pew

Published: March 20, 2012

Smartphone owners are nearly split between laptops and smartphones as their primary news device, according to new research from the Pew Research Center.

8 top tech trends for media to watch in 2012

Published: January 20, 2012

By Kunal Gupta

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

Google tackles app discoverability, repeat usage with new search formats

Published: October 21, 2011

As the mobile application ecosystem continues to grow, it is providing both challenges and opportunities for marketers, something Google wants to address with the introduction of several new mobile search ad formats.