Tag: Kunal Gupta

Total Results: 19

Google refines Android strategy ahead of iPhone app download tsunami

Published: February 4, 2011

Google’s launch of Android gave Apple’s iPhone what industry experts believe was much-needed competition. Now, with the iPhone coming to Verizon’s network Feb. 10, Google has launched initiatives meant to help it compete with the Apple device and the App Store.

11 trends for mobile apps in 2011

Published: December 15, 2010

By Kunal Gupta

What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?

Windows Phone 7 spurring more app development: Polar Mobile

Published: November 29, 2010

Windows Phone 7 has sent ripples down the mobile application ecosystem, with publishers, brands and marketers rushing to create a presence on the platform.

How to sell integrated sponsorships to monetize mobile apps at launch

Published: November 24, 2010

By Kunal Gupta

What sponsorship pricing strategy should applications owners follow? Getting it right is critical for mobile publishing's future.

Ads in World Cup app see 19M impressions

Published: July 15, 2010

World Cup application WC2010's ads saw more than 19 million impressions during the tournament's 30-day run.

Publishers can boost readership with mobile: Polar Mobile exec

Published: September 21, 2009

Major publishers such as Sports Illustrated, Time Magazine, Business Week, CNNMoney and Elle are driving print and online readership with mobile, according to Polar Mobile.

TIBCO targets corporate decision-makers via banners in BusinessWeek app

Published: August 14, 2009

Software and technology giant TIBCO Software Inc. is running mobile banners within BusinessWeek's new application for BlackBerry smartphones.

CNNMoney.com remains a force in mobile with CNNMoney app

Published: July 8, 2009

Polar Mobile, a mobile publishing service provider, is now launching the CNNMoney Mobile application, with content from CNNMoney, a trusted source for finance and business news.

Toronto Blue Jays, RBC find value in integrated mobile campaigns

Published: June 19, 2009

TORONTO, ONTARIO -- What do the Toronto Blue Jays baseball club, Royal Bank of Canada and the Outdoor Broadcast Network have in common? Believing in integrated mobile marketing campaigns.