Tag: LBA

Total Results: 7

Volvo sponsorship offers free live MLB.TV games for Apple iOS

Published: April 1, 2011

Automaker Volvo launched an exclusive sponsorship of Major League Baseball Advanced Media’s MLB.com At Bat suite of mobile applications in time for Opening Day.

World Cup stars, carriers back 1GOAL mobile campaign to support education

Published: May 19, 2010

The GSMA, carriers, pop stars and royalty are getting behind 1GOAL: Education for All, the FIFA-backed legacy project for the 2010 World Cup that features a worldwide mobile campaign.

What Walmart can teach other retailers

Published: April 26, 2010

Whatever people might say about Walmart, the discount retailer understands the power of marketing – on television and, increasingly, on mobile. Consider its Walmart Rollbacks campaign.

Yahoo, MLB.com team up for Fantasy Baseball ‘10 app

Published: April 5, 2010

With the regular season having kicked off last night, Yahoo has teamed up with MLB.com to launch the Fantasy Baseball ‘10 application for iPhone and iPod touch.

Apple blocks location-based in-app advertising

Published: February 18, 2010

Apple has taken a stand against location-based advertising within applications for the iPhone and iPod touch, a decision that has ramifications for the mobile advertising industry as a whole.

Do-not-contact registries trump SMS opt-ins in two states

Published: July 23, 2009

Marketers of spirits, tobacco and other adult-oriented products beware: Even if consumers opt in to an SMS campaign and verify their age, you still might be breaking the law in two states.

Burger King, Subaru trial location-based mobile advertising

Published: May 19, 2009

Burger King and Subaru recently ran trial campaigns in cooperation with a tier-one U.S. carrier to let consumers find the nearest quick-serve restaurant or car dealership by clicking on a mobile banner ad.