Tag: LBS

Total Results: 76

Next wave of mobile marketing: NFC, QR codes and location-based technology

Published: May 26, 2011

By Hamilton Chan

While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.

What are the hottest trends in mobile right now?

Published: April 1, 2011

The hot-button issues in mobile generating the most buzz at the moment include location-based services and marketing, the rise of mobile commerce and payments, as well as applications for smartphones and tablets.

Location-based marketing can increase average order value, frequency, loyalty

Published: March 29, 2011

While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.

Location-based services have yet to reach tipping point: survey

Published: March 28, 2011

Location-based services have yet to reach the tipping point, according to a survey by White Horse.

HopStop CEO: Location-targeted mobile ads 20 times more effective than online

Published: March 4, 2011

NEW YORK – HopStop’s top executive said that location-targeted mobile ads are 20 times more effective than online ads during a panel discussion at Borrell Associates Inc.’s Local Online Advertising Conference.

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

Jaguar revs up location-based mobile initiatives to promote vehicle lineup

Published: January 24, 2011

Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.

Mobile and social media set to change business

Published: December 28, 2010

By Rajesh Makhija

Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.

Three R’s of mobile location-based marketing

Published: December 22, 2010

By Akash Agarwal

Marketers are tapping location-based services to compel customers to use apps to engage with the brand, product or venue via their mobile phone. They need to know the three R's of LBS.

Ritz Camera tests new location-based ad platform to drive foot traffic

Published: December 16, 2010

Brands such as Ritz and Wolf Camera, Gap, Clinique, Hewlett-Packard and Groupon have partnered with JiWire to run location-targeted advertising campaigns.