Tag: LOreal
Total Results: 13
Displaying: 1 - 10- Intersection of social media and mobile essential: L’Oreal exec
- Published: October 5, 2011
- NEW YORK – Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.
- L’Oreal Paris iAd for iPad campaign educates women on key beauty necessities
- Published: June 21, 2011
- L’Oreal Paris is helping women find their ideal beauty products through a series of interactive evalutions via an iAd campaign specifically created for iPad devices.
- Garnier makes mobile top initiative to reach consumers worldwide
- Published: June 14, 2011
- Garnier International is launching a worldwide mobile strategy to provide consumers with personalized experiences that will help them select the right product.
- L’Oreal calls for developer RFP submissions for mobile project
- Published: February 23, 2011
- Beauty brand L’Oreal has officially announced its search for an app developer to help launch its latest initiative, L’Oreal NEXT Experiments.
- L’Oreal drives Facebook Likes via Vanity Fair app takeover
- Published: February 14, 2011
- L’Oreal is sponsoring Vanity Fair’s Hollywood application for the second year in a row as part of its ongoing effort to engage users with beauty content and style tips.
- Location-based marketing is poised for growth
- Published: November 11, 2010
- By Vanessa Horwell
Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?
- Starbucks breaks first location-based mobile campaign with major carrier
- Published: October 15, 2010
- Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.
- American Express, Target embracing mobile video ads
- Published: May 18, 2010
- American Express, L'Oreal, Target and Bing's new mobile campaigns are proof that the iPad is driving mobile video advertising.
- L’Oreal makes $300K ad buy to promote beauty
- Published: March 9, 2010
- L'Oreal promoted its Garnier Pure Active and Ambre Solaire products via the mobile channel as a means of differentiating the brand.
- L’Oreal sponsors Conde Nast’s Vanity Fair Hollywood app
- Published: February 10, 2010
- Cosmetics giant L’Oreal Paris is sponsoring Conde Nast’s recently launched Vanity Fair Hollywood application for Apple’s iPhone and iPod touch.
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