Tag: LW

Total Results: 21

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

Published: February 8, 2012

American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

Is Google doing enough to address Android security issues?

Published: February 6, 2012

Google is attempting to address the reportedly growing problem of malware on Android with a newly announced service called Bouncer that automatically scans Android for malware. However, the step – while one that Google needed to take – may not be enough to deal with the problem.

Shape magazine uses mobile apps to motivate fitness enthusiasts

Published: January 5, 2012

Shape magazine and athletic footwear brand ASICS are inspiring readers to get into shape by using mobile applications for setting goals, tracking progress and sharing results with friends and family.

Popularity of mobile banking apps makes them cybercrime targets: McAfee

Published: January 3, 2012

The largest level of mobile malware ever was recorded in 2011 and the trend is expected to continue in 2012 with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.

Android popularity drawing in malware authors

Published: November 22, 2011

Mobile malware continued to grow in the third quarter, with Android-targeted malware being a significant part of the problem, according to a new report from McAfee Labs.

Subway franchisees ramp up mobile presence via geo-targeted SMS campaign

Published: July 22, 2011

Select franchisees of fast food chain Subway are targeting hungry consumers and letting them opt-in to an SMS service that pushes offers when they approach a local store.

Apple is most valuable global brand: study

Published: May 10, 2011

Apple surged past Google with an 84 percent increase in brand value over the past year to become the top brand on a ranking of the most valuable global brands.

The Kraken Black Spiced Rum announces brand launch with mobile push

Published: March 10, 2011

Proximo Spirits Inc., the maker of The Kraken Black Spiced Rum, has placed a branded mobile game at the center of its marketing push for the newly launched spirits label.

How can marketers take advantage of mobile usage during the Super Bowl?

Published: January 28, 2011

Viewers of Super Bowl XLV on Feb. 6 will be using their mobile devices while they watch the game and the much-buzzed-about commercials. How can marketers reach that connected audience?