Tag: Lan

Total Results: 288

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

Facebook must monetize mobile or risk shrinking revenues

Published: February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

MMA addresses privacy concerns with new in-app advertising guidelines

Published: January 26, 2012

The Mobile Marketing Association has released a new set of guidelines that are meant to help clear up privacy concerns with in-application advertising.

Will AT&T's new pricing confuse consumers?

Published: January 21, 2012

New AT&T data plans went into effect yesterday and cost $5 more than old plans, but also allowing for more data usage. However, how will consumers react to the increased data charge?

Best-practice tips for building an engaging Web presence on tablets

Published: January 19, 2012

By Doug Heise and Sascha Langfus

While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

How is mobile changing the greeting card business?

Published: December 21, 2011

Consumers are increasingly using mobile as their preferred method of communication, and the greeting card industry has evolved to help consumers send personalized messages via multiple mobile channels.

Will HTML5 help battle mobile fragmentation in 2012?

Published: December 8, 2011

Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

Facebook acquires Gowalla team to boost location-based services

Published: December 6, 2011

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services.

Marketers need to be updated on mobile privacy, legal issues: panelists

Published: November 21, 2011

LOS ANGELES – Mobile is changing everything, but with the constant privacy concerns and legal issues, brands and marketers need to outline their strategy to find the best way to target consumers, according to panelists at the Mobile Marketing Forum.

What are the three keys to effective mobile social marketing?

Published: November 15, 2011

With more consumers using their mobile devices to access social networks, brands need to start thinking differently in terms of their social media strategy.