Tag: Lan

Total Results: 304

Windows Phone 7 may not have big impact on mobile advertising: analyst

Published: October 12, 2010

Microsoft made a big splash in its attempt to make a comeback in the smartphone business, with coordinated events worldwide touting Windows Phone 7. But will the OS make a big enough dent to matter to marketers?

RIM, Motorola biggest losers in Verizon iPhone scenario

Published: October 11, 2010

With Apple’s iPhone reportedly coming to Verizon Wireless sometime next year, rival handset manufacturers and carriers are going to have to step up their game.

Kaplan Test Prep and Admissions revamps Web site capabilities for mobile

Published: October 6, 2010

With 40 percent of adults accessing the Web via mobile, Kaplan Test Prep and Admissions rolled out a site for smartphone users.

TGI Friday's breaks first location-based mobile ad campaign

Published: October 4, 2010

TGI Friday’s has launched its first location-based mobile advertising campaign to reach consumers ages 18-35 while they are going to, or returning from, movie theaters.

Integrate mobile into existing marketing efforts: panelist

Published: September 29, 2010

NEW YORK – For mobile to be really powerful, it needs to be integrated into the multichannel mix, complementing traditional marketing channels, according to a panelist at the Mobile Ad Summit.

Verizon’s tiered data plan pricing has marketers concerned

Published: September 28, 2010

While Verizon Wireless following AT&T’s lead to announce plans to phase out unlimited data plans has many marketers alarmed, others say it is not the end of the world.

CTIA urges Obama Administration to fund wireless spectrum initiatives

Published: September 22, 2010

CTIA-The Wireless Association President and CEO Steve Largent sent a letter to President Barack Obama urging him to dedicate plenty of budget to opening up wireless spectrum.

MobileBehavior joins Tribal DDB network

Published: September 20, 2010

Tribal DDB Worldwide has aligned with Omnicom Group’s mobile marketing consultancy MobileBehavior, a sign that mobile has become a higher priority for brands.

Delivering a branded experience across all mobile channels is key: panelists

Published: September 3, 2010

NEW YORK - Media brands are leaving no stone unturned to offer advertisers a package comprising mobile sites, applications, SMS alerts and social media integration.

Talent crisis looms in mobile advertising and marketing

Published: August 30, 2010

While there is no shortage of engineers, it is marketing and commerce managers where mobile is struggling to find qualified talent. Simply migrating an online exec may not cut the mustard.