Tag: Lara Albert
Total Results: 3
- Analytics: The brains behind mobile marketing success
- Published: January 3, 2012
- By Lara Albert
Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?
- What carriers can learn from Groupon and LivingSocial
- Published: March 24, 2011
- By Lara Albert
Carriers are missing a big opportunity: They already have existing relationships with businesses looking to promote offers to acquire new customers and consumers looking for great deals.
- How to accelerate mobile data adoption in the mass market
- Published: August 19, 2010
- By Lara Albert
Mass-market advertising is not driving exploration of mobile data services – it is costly, inefficient and does not solve the problem of making mobile data experiences easily discoverable.
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